From Unstructured Ads to ₹23/Lead at Scale
No structured targeting, inconsistent results, high cost per lead with no clear optimization path.
Built a 3-phase campaign structure, refined audience targeting each phase, and shifted to a hyper-local WhatsApp lead flow.
- 397 qualified leads on ₹15,254 total spend
- CPL reduced from ₹68 → ₹23 (66% reduction)
- 4.93 lakh+ people reached
- Industry avg CPL: ₹120–200